Morero launches CEO clean-up drive to revive Joburg

By Akani Nkuna

Joburg Mayor Dada Morero has launched the City CEO Clean-Up Campaign, also known as the CEO-City Partnership Programme, in a bid to tackle urban decay, service delivery backlogs, and declining public trust.

Morero was speaking at the launch held at the Joburg Theatre in Braamfontein on Tuesday, where he emphasised that a thriving Johannesburg leads to a thriving nation.

He said the campaign responds to the President’s call for bold measures to revitalise cities and improve service delivery.

“The CEO–City Partnership Programme is a commitment to collective leadership, shared accountability and practical action. It is proof that when we unite government, business and communities, we unlock the real power of Johannesburg,” he said.

The campaign, a collaboration between the City of Johannesburg (CoJ), the private sector, and non-governmental organisations (NGOs), seeks to encourage the active participation of top business leaders and CEOs in clean-up efforts across the