The City of Johannesburg has recovered nearly R100 million in revenue after intensifying its crackdown on illegal outdoor advertising, with officials warning that enforcement operations will continue until all non-compliant advertising structures have been removed.

Inside Metros accompanied the City of Johannesburg, the Joburg Property Company (JPC), the Johannesburg Metropolitan Police Department (JMPD) and City Power on Tuesday as officials removed illegally erected billboards along Republic Road and other parts of the city.

Among the billboards dismantled were advertisements for well-known brands, including Fanta, RocoMamas and Smirnoff. City officials stressed that the operation targeted illegally erected structures, not the brands being advertised.

The operation forms part of the City’s “No to Illegal Outdoor Advertising” campaign, launched in December 2025 under the leadership of City Manager Floyd Brink.

The campaign seeks to enforce the City’s Outdoor Advertising By-Laws, recover lost municipal revenue and improve public safety.

The City

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The City of Johannesburg has collected nearly R100 million in revenue in a matter of months after intensifying a crackdown on illegal outdoor advertising.

The city said on Wednesday that the increase followed compliance and law enforcement operations aimed at ensuring outdoor advertising companies obey municipal by-laws and pay the required fees.

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The enforcement campaign is being carried out through the Joburg Property Company (JPC), which manages the city’s property portfolio.

“When we started this operation in January, many media owners came forward to engage with the city and enter into formal agreements. We started from a base of about R4 million per annum, and we are now reaching close to R100 million. This demonstrates that there was significant revenue leakage within the outdoor advertising portfolio, money that rightfully belongs to the city to support service delivery,” said JPC Chief Executive

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