With 160.4 million followers, Khaby Lame has become the most recognizable faces on TikTok. First blowing up in 2020 for his simple and silent comedy videos, the Senegalese content creator went from a factory worker in Italy to a global sensation overnight.
Now, after signing a new business deal, Lame may have just completely transformed the influencer game from brand deals and sponsorships to a global commercial enterprise. Here is how he did it.
Since he first became a popular TikToker, Lame, 25, has not relied solely on his TikTok views for his income.
In 2022, Lame had already secured a partnership with Qatar National Bank, the largest financial institution in the Middle East and Africa, as its 2022 FIFA World Cup brand ambassador. He also had a collaborative collection with Hugo Boss and was named global brand ambassador for Binance, a leading cryptocurrency firm.
These lucrative brand deals, including sponsored posts of up to $750,000 for
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