City of Joburg unveils Ambitious Ambassador Programme to boost safety and tourism

By Levy Masiteng

The Johannesburg Tourism Company has launched its latest Tourism Ambassador Programme to enhance safety, improve navigation for visitors, and strengthen tourism awareness and information services in and around the City.

The programme, launched on Wednesday, deploys 227 energetic young ambassadors to key sites and attractions across the city.

This follows a rigorous process of screening, training, and upskilling. In mid-November, Joburg Tourism began deploying information ambassadors to various locations.

“This is a comprehensive, multi-layered initiative that we are confident will achieve its objectives,” said Thandubuhle Mgudlwa, CEO of Joburg Tourism.

Mgudlwa highlighted the success of past participants, noting that three ambassadors from last year’s intake have secured full-time jobs in the tourism sector.

“We’re proud to report that three participants from last year’s intake have secured full-time positions in the tourism sector,” he said.

To prepare the new recruits, the ambassadors underwent extensive training in partnership with the