By Simon Nare
South African Tourism (SAT) announced on Wednesday that it had appointed Sithembile Ndaba as chief marketing officer and Ismail Dockrat as chief operating officer, completing the entity’s full executive leadership team after months of instability at the organisation.
The appointments take effect on 1 April 2026 for Ndaba and 1 May 2026 for Dockrat, the agency said in a statement.
SAT said the appointments complete its executive leadership team following the appointment of a chief financial officer and chief audit executive in January 2026, and a chief convention bureau officer in December 2025.
Ndaba joins the tourism agency from Brand South Africa, where she served as general manager of marketing and also held acting roles as chief executive officer and chief marketing officer.
SAT said she had played a key role in advancing the country’s nation brand identity and global reputation, while representing the organisation on international
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