Joburg collects nearly R100m in outdoor advertising crackdown

Staff Reporter

The City of Johannesburg has collected nearly R100 million in revenue in a matter of months after intensifying a crackdown on illegal outdoor advertising.

The city said on Wednesday that the increase followed compliance and law enforcement operations aimed at ensuring outdoor advertising companies obey municipal by-laws and pay the required fees.

ALSO READ: Tshwane reeling from unfunded budgets

The enforcement campaign is being carried out through the Joburg Property Company (JPC), which manages the city’s property portfolio.

“When we started this operation in January, many media owners came forward to engage with the city and enter into formal agreements. We started from a base of about R4 million per annum, and we are now reaching close to R100 million. This demonstrates that there was significant revenue leakage within the outdoor advertising portfolio, money that rightfully belongs to the city to support service delivery,” said JPC Chief Executive